Case Study
York City FC
York City Football Club have a rich, giant-killing history spanning over 100 years. They needed a fresh website that incorporated ticketing, merchandising and key stakeholder information.
Moded’s Senior Digital Consultant Mike Brown was the club’s volunteer Commercial Director during the 2003/04 and 2022/23 seasons. In 2023, the club were advised that their previous website had come to the end of its life and would no longer be supported.
We set about designing and building a content-rich, one-stop shop for supporters who had previously had to use three separate websites for general information, ticketing and merchandising. Working to an extremely tight deadline, the website was launched in August 2023 after just two months in development.
In a different league
During the research phase, we discovered that club in the English football pyramid seemed to offer a fully integrated website for supporters. We wanted York City to lead the way with a website that provide extensive information for supporters, match ticket sales and an online shop. We achieved our vision within just two months, deploying a number of key services, including:
- Digital Marketing Strategy
- Web Design & Build
- E-commerce Shop
- Stock Management Systems
- Video Production
- User Experience
- Conversion Rate Optimisation
- CMS Training Programmes
- Search Engine Optimisation
- Tech Support & Server Management
- Data Analysis
- Project Management
We are proud to have delivered a website that’s light years ahead of any other non-league football club and will serve the fans for years to come.
Merchandise Sales
User Sessions
User Engagement
Kit Launch Promo Video
As part of the website launch we produced a video to promote the sale of 2023/24 season replica shirts by award-winning designer Christopher Payne.
Featuring 3D rendered versions of the shirt, this high energy video was deployed on the club’s social media channels and website, contributing to a massive uplift in shirt sales.
Alastair Smith, Director
