Case Study
Town House
Established in 1962, Town House are purveyors of designer homewares, glassware and personalised gifts in Hong Kong.
Moded partner with Town House on all aspects of their digital strategy including web design & development, paid search, SEO, display campaigns, analytics and much more.
We are currently working with the brand to expand its e-commerce reach into the Macao and mainland Chinese markets.
Expanding Reach
In recent years we have supported Town House through some challenging periods in the Hong Kong retail market by bolstering their e-commerce business. This has not only helped deliver sales, but footfall to their six retail outlets. We have partnered with the client in a number of service areas including:
- Digital Marketing Strategy
- Web Design & Development
- Search Engine Optimisation
- Paid Search & Display
- UX & CRO
- Paid & Organic Social
- Data Analysis
- Project Management
Despite the 8-hour time difference, we have regular catch up meetings to discuss market opportunities and technical solutions. We are currently supporting the business to extend their reach into wider South East Asian markets, including Macao and China.
E-commerce Sales
Conversion Rate
Impressions
Focus on Riedel
Town House are an official stockist of Riedel glassware in Hong Kong and regularly host tasting events with CEO Maximilian Riedel.
We work closely with the client to raise the profile of this flagship brand to drive awareness, e-commerce and retail sales.
Consequently, we have seen substantial growth in the sale of Riedel decanters and wine glasses in recent years.
Neelesh Hotwani, Head of Retail Operations & Marketing
