Case Study
LVB Overland
LVB Overland are a one-stop e-commerce shop and fitting service for 4X4 overlanding enthusiasts.
After several years of disappointing sales, LVB Overland engaged Moded to develop a new e-commerce website and implement an enhanced digital marketing strategy to drive sales.
We began by designing a fresh brand identity and launching a new website, elevating the business to meet the expectations of the high-end 4×4 enthusiast. Following the successful launch, Moded collaborated with the client to expand the product range from an initial 150 items to over 2,000 within a few months.
We introduced the brand to the market through a combination of paid campaigns, SEO, and the creation of brand assets for various industry events.
Rapid Sales Growth
From the moment of campaign launch we began to see e-commerce sales grow exponentially every month. Sales growth was achieved every month for the first six months. This resulted in the client’s decision to expand the product range and invest further into the project. The success of the project has been heavily reliant on Moded’s services, including:
- Digital Marketing Strategy
- Web Design & Development
- Search Engine Optimisation
- Paid Search & Display
- Video Production
- Product Data Management
- Data Analysis
- Project Management
Working on a commission-only model, Moded have a vested interest in the profitability of the e-commerce business. It’s a genuine win-win for us and the client. We continue to work closely with the client’s team to help establish them as a market-leader in the sector.
Traffic Growth
Revenue Growth
Average Order Value
Live. Venture. Beyond.
Our latest project is a high-energy logo reveal video produced to increase customer engagement.
The video features a liveried 4×4 vehicle, rendered in 3D with a rock anthem soundtrack to grab attention across various social and paid channels.
An extended version will feature on HD screen formats at trade shows and exhibitions.
Clayton Martin, General Manager
