Case Study
Carrs Silver
Established in 1977, this family-run business has grown to become one of the UK’s premier manufacturers of fine quality silverware.
Moded are proud to manage all aspects of the brand’s digital eco-system including marketing strategy, web design & development, paid search, SEO, display, video, photography, email marketing, loyalty campaigns, analytics and much more.
Recent major projects include a Shopify website redesign, creative direction of a lifestyle photoshoot and launch of an extended silver cutlery range.
Driving Growth
We’ve partnered with Carrs Silver for many years, driving online sales growth and maximising digital ROI. Throughout our collaboration, we’ve provided a wide range of services designed to support their digital success, including:
- Digital Marketing Strategy
- Web Design & Development
- Search Engine Optimisation
- Paid Search & Display
- Video Production
- Email Marketing
- Paid & Organic Social
- Affiliate Marketing
- Data Analysis
- Project Management
Despite challenging macro market conditions in the luxury sector, we’re pleased to have consistently delivered sales growth every year since we started working for Carrs Silver in 2019. Working on a hybrid retainer and commission model, we have a strong incentive to continue driving growth for the brand.
Traffic Growth
Revenue Growth
Average Order Value
Showcasing Cutlery
For several years, the client had only offered a limited selection of their sterling silver cutlery online. In 2024, we partnered with them to completely revamp their cutlery offering, featuring fresh photography, an enhanced user experience and broader product range.
After a successful relaunch, we produced a promotional video that was distributed across various programmatic and social media channels to drive further awareness.
Martin Carr, Director
